Winter holiday > Service > Videos & TV ads
In Switzerland these funny TV ads with a pair of talking mountain goats have already achieved cult status, and the ad campaign has won awards. Responding to numerous requests, we have sub-titled these TV adds in English. Hope you get a laugh!
The ibex (which in Romansh is called a "capricorn") is just as central to Graubünden as is the water in our mountains lakes. And it is ubiquitous, too – featuring not only on the cantonal coat-of-arms, but on car licence plates, fountains and house walls, too, as well as in the names of countless hotels and restaurants. Not to mention all the ibex to be seen in the wild – especially in the remoter regions of the high Alps – and the laughing ibex that is now in the "graubünden" logo.
What better than the ibex to be the star in our current ad campaign for Graubünden. The proud heraldic animal appears in all the ads, as an offbeat, mischievous ambassador for the Canton. The ibex is a great symbol for the originality of Graubünden and its Alpine world.
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